A new shopping experience for celio*

Celio* is a French men's clothing retailer. In 2015, François Loviton, Digital, eCommerce & CRM Director asked us to reimagine the digital experience of the brand. We rebuild from scratch the web experience and all the digital brand.

My roles
Creative Director, Art director, UI Designer

Team
Clément Bretin, Béatrice Menuel, Elodie Desbat, Laura Denizot

Date
July-January 2014
4 month of work

Project
Company : Celio*
Agency : Nealite

Thought like a Design System

The digital identity is based on a system of squares. This visual system enables to stage all of celio’s communication. With the square system anyone can build a solution for its support : interface, social networks, newsletters... It has been thought to highlight in a smart way a single product, a look, a selection of articles...

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The interface

We build all the page of the experience : the catalog, the checkout and the customer center. Each page has been designed and tested for desktop, tablet and mobile.

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work-celio-listwork-celio-list
work-celio-productwork-celio-product
work-celio-desktopwork-celio-desktop
work-celio-ipadwork-celio-ipad
work-celio-phonework-celio-phone

e-Branding

Since celio* is a global brand, we have developed a digital visual identity. I designed all the assets for all digital supports, such as newsletters, social networks... and wrote a 50 pages guidelines book.

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work-celio-social-networkwork-celio-social-network
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