Thought like a Design System
The digital identity is based on a system of squares. This visual system enables to stage all of celio’s communication. With the square system anyone can build a solution for its support : interface, social networks, newsletters... It has been thought to highlight in a smart way a single product, a look, a selection of articles...
We build all the page of the experience : the catalog, the checkout and the customer center. Each page has been designed and tested for desktop, tablet and mobile.
Since celio* is a global brand, we have developed a digital visual identity. I designed all the assets for all digital supports, such as newsletters, social networks... and wrote a 50 pages guidelines book.