Yellow Korner is a disruptor. Since its beginning, the founders‘ ambition was to democratise art photography and make it accessible to all. They created a new business model, new services and start building galleries all over the world. But to reach a maximum of people, they also needed to think digital. We work with them to build a new experience on screens.
We were invited to visit one of the greatest Yellow Korner shop in Paris. Vincent Florent, which is in charge of Digital for YK, showed us every details about the journey in the shop, from the front door step to the checkout. We also interviewed a few sellers.
Inspired by the structure of the shop, we build a very immersive interface. The greatest challenge was to restitute the size and the details of each frame. We also had to deal with a lot of ratios : portrait, landscape, panoramic and numerous non-standard ratios... The grid system and its rules for displaying photographs was quite hard to build.
A beautiful 3D environment
For logistical reasons, Yellow Korner didn't has the opportunity to photoshoot each frame in a real environment. So, I build a 3D fake appartment and recreate all the frames in Cinema 4D. I coach the team to use the 3D elements and to use the light system. Here are some examples of 3D renders using different lighting settings.